︎ 2022
Project Wool Berry
Advanced Motion





Wool Berry Motion Graphics
Knitting Company

     Wool Berry is a brand that has been created from the idea of combining knitting with fruits a innovate idea that I’ve came up with. However, in reality this would be impossible, however during the process I thought dried fruit or even dyed yarn to make it symbolise fruit would be very interesting for knitters.
    Therefore I’ve decided to make a animated motion logo and motion graphics for a fruit knitting company name ‘Wool Berry’. A company that takes knitting to a whole new perspectives by using shredded fruits to make long strand of yarn to knit with. As for the target audience of ‘WoolBerry’ will be aim towards universitystudent and all the way to elderly, helping them into a routine of recycling and making art out of it all throughout university. Age would be around 20-70. (Enjoyable for all knitters to try out something new with knitting). As for the elderly groups and a knitter myself as a university student, we all love collecting yarns and working with different types of material.


Wool Berry Design Process
Typography Sketches & Logo

     I first made sketches on my notebook base on my idea for the logo and typography, alongside thinking how the animation process for the logo would be reveal. Being able to create a new fun and fresh branding, espcially from the typography that I’ve came up with. The intensional cuts out and stick are seperated to symbolise the idea of a ball of yarn being rolled against the knitting sticks. As for the fruit element would be translated by the color palette that I’ve decided on which range from bright red to neon yellow.




Final Sketches
Refinement & Animation Considered

     The sticks and fruits will be knitted slowly reveal each berries slowly downward one by one. 


Wool Berry Story Board
Knitting Company

     Showcasing each individual steps of how the animation would be reveal. 




Wool Berry Illustrations
AI Sketch Development

     The coloring of the brand should be bright and vibrant to connect the similar characteristic of the fruits being interwined and bounce down each time the animation is being revealed.  





Final Visualisation 
Final Visualisation of the Brand

     Combining fruits and knitting for my final visualisation of the brand and animation elements I’ve animated a fruit basket that has been toss up and down and being turned into a yarn ball which ended with the well-known knitting sticks. In this projects I’ve achieve my mission and goal by combining different set of target audience and turning an unidealistic approach into a fun innovated branding, a brand that would touch a niche set of target audience but with a new perspective from the old traditional ways when people think of knitting or crocheting.



Final Reflections 

Wool Berry Knitting Company
   
    This projects included a huge typography design that I’ve created which turn out to be the most interesting, made distinctive final touch to the imaginary brand that I’ve dream of having. The visual and the design approach represent my style of work in a brand because I had freedom. Overall the brand the design along with the typography works very well from my tutor’s given feedback.
    


Tools Used
Adobe Illustrator
Adobe Indesign
Adobe AfterEffects
Procreate (Sketches)