Linda
Nguyen
Multimedia
Designer
PROJECTS 2023
Impact Of Plastic Toys
Skincare Exihibition Booth
PROJECTS 2022
ByJango Perfume Design
Cottage Coloring Pocket Space
Design Research Kit
Cultural Expectations Campaign
Wool Berry Advanced Motion
PROJECTS 2021
Fruity Sandwich Packaging
Inspire Me Illustrations
AAMI Park Typography
Intertwining Memories
Maiko Typography
Australia, Melbourne
@lxnda.design
sansanlinda@icloud.com
︎ 2022
Project Cultural Expectations
Campaign Design
From Now On I Write My Own Story
An age timeline concept
Cultural expectations are the standard, where rules and a guided set of behaviors that passed down through the older generation’s experiences, media, and various platforms, etc. A problem we should take notice is people often take those saying and turning expectations into a tasks they must achieve. The campaign ‘From now on,’ will strongly highlight to stand strong as an individuals and being able to walk the path by ourself. Rather than a layed out path created by others and having to walk along to what other expected of you to do.
A timeline concept that portrays cultural expectations that are often expected of people to achieve in life. This poster demonstrates what people have to be reminded of consistently throughout various age groups. The design show what people life might be going through or how others might view what they’re going through. My idea was to add icons and dashes as the ‘communication’ elements thats help explain each stage in life where you must have this unidealistic approach to life, having to achieve everything like a checklist if not then your unorganised and people will look down on you.
Cultural Expectations Diary
A motivated inspired diary
A dairies that have un-realistic expecations that has been printed on spread across each month and years. This is where the colorful stickers that would be provided for the person to stick over those crazy expectations and doodle there thought and overcome these hidden scars that hiding deep down themselves.
Cultural Expectations Posters
Handout Cards for the Campaign
A handouts card and comes with the collection with the poster, diary design to remind yourself to take your time, slow down and there no need to rush into social expectations. (Provided with the colorful stickers that you could stick into your diary).
Cultural Expectations Communications App
Connecting & Sharing App
A communication app design targeting university students by connecting the community to share their difficulties as well as how they solve in certain situations. The two main sections within this app, first is the ‘Your Advice’ this is where you share your experience and thought on a topic to help the community. The reason for this is people often give better advice to others rather than for themselves. The section is ‘Suggestions’ this is where you can find other people’s previous advice on a certain topic. Each topic a divide by hashtags which will easier for criteria search. The last section would be ‘Changes I’ve Made’ can be recorded to see your progress. An app for when you need a friendly therapy to escape our problems and demand from society, a place to share experience to know what others are really going through. Escaping from the toxic treatment of our surrounding.
Connecting & Sharing App
A communication app design targeting university students by connecting the community to share their difficulties as well as how they solve in certain situations. The two main sections within this app, first is the ‘Your Advice’ this is where you share your experience and thought on a topic to help the community. The reason for this is people often give better advice to others rather than for themselves. The section is ‘Suggestions’ this is where you can find other people’s previous advice on a certain topic. Each topic a divide by hashtags which will easier for criteria search. The last section would be ‘Changes I’ve Made’ can be recorded to see your progress. An app for when you need a friendly therapy to escape our problems and demand from society, a place to share experience to know what others are really going through. Escaping from the toxic treatment of our surrounding.
Cultural Expectations Outdoor Poster
Bus Stop Poster
My envision on how the poster would be display out in public.
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Design Reflection
A Collective Design
My design for this campaign is very effective because I’ve done research from my questionnaire from my previous work’ Design Research Kit’ a connect project to develop the campaign to spread awareness for people that stuck on stressful situation due to social expectations.
Tools Used
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe AfterEffects
Bus Stop Poster
My envision on how the poster would be display out in public.
Design Reflection
A Collective Design
My design for this campaign is very effective because I’ve done research from my questionnaire from my previous work’ Design Research Kit’ a connect project to develop the campaign to spread awareness for people that stuck on stressful situation due to social expectations.
Tools Used
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe AfterEffects