︎ 2021
Project Fruity Sandwich Packaging
Re-brand Illustration 

Fruity Sandwhich
Japanese Fruity Whipcream Company

    Fruity sandwich is a Japanese fluffy sandwich filled with whipped cream and fruits. This is a illustration project to re-design old packaging and rebranding the product through illustrative graphics. A modern take to a simple Japanese sandwich, along with a quirky typography that enhance the illustration and center the entire package. That gives a balance in hierachy throughout the applications.





Box Mock-Up Design
Sandwhich & Cake Sandwhich

    How my design would be spread across different style of packaging, the layout for different orders from the costumers.




Gifts Packaging 
Multiple Sandwhich 




Take-Away Packaging
Single Sandwhich




Brand Design Labelling
Details & Ingredient Information

    Fruity sandwich is a Japanese fluffy sandwich filled with whipped cream and fruits. This is a illustration project to re-design old packaging and rebranding the product through illustrative graphics. A modern take to a simple Japanese sandwich, along with a quirky typography that enhance the illustration and center the entire package. That gives a balance in hierachy throughout the applications.


Design Reflections
Japanese Fruity Whipcream Company

    This project is where I have the most enjoyable time illustrating for an existing japanese style bread. By design the style of fruits to typography of the brand that I’ve made up has so freedom in my creating progress. Thinking about placement for each ofmock-up assets and learning placement spread across to make a whole collection.



 Tools Used
Adobe Photoshop
Adobe Illustrator
Adobe Indesign