︎ 2022
Project By Jango

Korean Perfume Company    



Packaging Design Visualisation
 Perfume Brand Introduction 

    ByJango’s aim is to help people find themselves and give a smell of calmness in their lives, which focuses on promoting a sense of calmness and helping people find themselves. Your approach to bottle design is also unique, as you aim to use general shapes to represent differences in human body shapes, as opposed to the typical human body shape bottle.
    Our target audience is young adults, between the ages of 21-35, and our plans to appeal them by tapping into the trend towards minimalism in the skincare world. Additionally, your product is designed to help users connect with their personalities, horoscopes, and skin undertones. Creating the combination of a unique bottle design that has a korean background influence, as well as a focus on personal connection and self-discovery, and the appeal of a minimalist approach to skincare could all be factors that would appeal to your target audience. Additionally, the idea of a calming scent that can promote a sense of well-being and reduce stress would also be a selling point. (All of these are designed individually by me).




Labels & Template
Actual Size Measurement

    Labelling and packaging is parts of the 4D model, and a virtual vision for the sizes of the box for the perfume.


Stylescape
Brand Assets

    Our brand, with a focus on elegance, sophistication, and floral elements. The typography you have chosen is elegant, which is in line with your overall vision. My plan was to used floral sketches as the pattern throughout the branding, which will help to reinforce the warm and floral tone of the brand. Therefore as for my final stylecape, I’ve kept my color palette very warm, elegant and cultured theme. Most of the element in my design revolves around a ‘traditional korean window’ especially, the wooden one.
Final Visualisation
‘Warmtone’ Background

    It's a niche direction for my overall theme, as this will help to differentiate my brand from others in the market. Additionally, by keeping everything clean and sophisticated, my design can ensure that the main focus of your audience is on the design of the bottle and packaging, which is an essential aspect of the overall brand experience. In my final I’ve kept everything very cohesive and well-thought-out vision for your brand's visual identity, which should help to attract and engage your target audience.
  
Design Reflections 
Approach & Solution

      This project also involves a collaborative team research, where we share the same designed concept which is separated into individual parts where we three decided to assign ourselves to three separate seasons; warm, cool and neutral. Each of my team member would be creating a different season therefore these are all of my work for ‘warm’ season. The is the final rendering that I’ve made for the ‘warm’ season, a traditional korean inspired perfume bottle for ‘ByJango’ with korean famous poppy flowers arrangement.
     At the very end I’ve also developed an Augemetation Reality where the 4D model of the perfume bottle can pop out if you can the QR, will show different color and the ingredient that the perfume is made from. I’ve learnt a whole new set of software online to be able to generate AR to be reveal in real life, for our target audience to engage with when they’re considering purchasing the product.


The final two model for the perfume in two different set of color and transition will be link here. 
Final Animation ︎︎︎︎

Tools Used
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe AfterEffects
Cinema 4D
AR Vectary

             
Mark